World Archery announced that Sony Pictures Networks India will retain media rights till the end of 2023.
The deal covers eight Asian territories – Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. It involves the right to broadcast major international archery events on its sports channels, including streaming on its premium OTT platform SonyLIV.
Under the extended deal the network will cover the 2022 and 2023 Hyundai Archery World Cup and 2023 Hyundai World Archery Championships, which will probably act as the primary qualifier for the 2024 Paris Olympic Games.
